WINNING THE BATTLE FOR READERS ONLINE!
HOW NA TODAY STACKS UP
IN TRAFFIC VERSUS OTHER ONLINE/PRINT DELIVERY SYSTEMS!
NORTH
ARLINGTON - NA
Today, the borough's only comprehensive news &
editorial source about NA stacks up incredibly well to other "like"
sources that derive most of their traffic in "print"
publications!
"The migration of reader under 50 to
the web is now complete. There has been a
cultural shift in how one finds news and information and that search begins
online. Newspapers now are a distant second in source to the net and their readership is failing to convert online. If NA Today was in this to make money, we would have eliminated the competition as it
applies to North Arlington," said one editorial writer after reviewing
recent site visitation statistics provided by Alexa.
NA
Today currently
ranks 2,864,693 by Alexa, a site that ranks visitation
online.
Here's how NA Today stacks up against the weeklies that
also have websites:
The
Observer |
752,606 |
Leader Newspapers |
755,770 |
South Bergenite |
2,742,667 |
NA Today |
2,864,693 |
"Given
the fact these sites source
their content from weekly newspapers that have been in circulation for decades, NA Today is competing for that migration of reader to the web. If NA Today had 1/10 of the ad revenue that's generated by any of the above newspapers, who
knows how many more visitors would be coming to the site," said a proud NA Today contributor.
"It's
the content. We provide the best content about North Arlington and the readership bears that reality," said another NA Today writer.
"Our site is completely word-of-mouth and
our advertising is free. It is a delivery of information we
provide residents. Given the fact the other sites service multiple communities, there can be no doubt that when people search North
Arlington online, they find NA Today."
When
conducting a GOOGLE search, NA Today posts fifth on most search results. Only NorthArlington.org, North Arlington Schools &
Wikipedia search higher!
How does NA Today stack up against other
"political" web sources?
Here's how ALEXA ranked some various sites. Keep in
mind North Arlington's content is limited to
the most part to North Arlington news:
PolitickerNJ.com |
130,269 |
BlueJersey.com |
566,375 |
NA Today |
2,864,693 |
InsideBergen.com |
12,341,402 |
| BlogTheFifth |
19,598,009 |
| The Englewood Report |
23,414,420 |
| Red Generation |
No data found |
| GeorgeAjjan.com |
No data found |
"Given
the fact NA
Today covers one
town politically, it outpacing sites that
claim to cover 70 and in come cases, the whole state. If you want to reach
North Arlington residents all the time, there's only one source and that source
is NAToday.net," said the site's editorial
director.
